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Launch Formats

Four ways to launch

Every product deserves a launch strategy tailored to its audience. We design the format around your objectives — whether that's press coverage, social buzz, or direct sales.

Press Launch

Designed for media coverage. Journalist-friendly format with press packs, interview opportunities, and shareable moments.

Ideal for: New product, rebrand, or market entry

Experiential Launch

Immersive brand experiences that let guests interact with your product. Sensory-driven, social-media-ready, unforgettable.

Ideal for: Consumer products, lifestyle brands, tech

VIP Preview

Exclusive first-look events for key clients, investors, and influencers. Intimate, high-touch, relationship-focused.

Ideal for: Luxury goods, premium services, B2B

Pop-Up Activation

Temporary branded spaces that create urgency and footfall. High-impact, Instagram-worthy, conversion-focused.

Ideal for: Consumer brands, seasonal products, DTC
Our Approach

From concept to coverage

01

Strategy

Define objectives, target audience, key messages, and success metrics

02

Creative

Concept development, brand integration, experience design, and visual direction

03

Guest Curation

Invite strategy, VIP management, press list, influencer outreach

04

Production

Venue, AV, staging, catering, entertainment, and technical rehearsals

05

Amplification

Social media strategy, live content capture, press coordination

06

Reporting

Media coverage analysis, social reach, guest feedback, ROI assessment

What's included

Creative concept & brand integration
Venue sourcing & theming
AV & technical production
Press pack creation & distribution
Influencer & VIP guest management
Social media content strategy
Professional photography & videography
Live streaming capability
Catering & hospitality
Post-event media coverage report
Investment Guide
From £10,000

Scaled to scope, venue, and production complexity

VIP Preview (30-80 guests)£10,000 - £25,000
Press Launch (50-150 guests)£20,000 - £50,000
Experiential Launch (100-500+)£40,000+
Pop-Up Activation (multi-day)£25,000+

All pricing is indicative. We scope every launch individually and provide a detailed proposal within 48 hours.

FAQ

Product Launch FAQs

Common questions about our launch event services

2026 Dates Booking Now

Let's create something extraordinary

Book a complimentary consultation with London's premier event architects. No obligation — just expert guidance tailored to your vision.

30-Minute Call

Discover your vision, scope, and ambition

Custom Proposal

Tailored concept & budget within 48 hours

No Pressure

We're here when you're ready

Typically respond within 2 hours · NDA available on request